I was going to give them an award for a current commercial about the god of hamburgers, which is just a cheesy commercial. Not cheesy as in Thunder Cats cheesy or old Batman TV show cheesy, but as in OMG(s) that's stupid cheesy. However, I could not find that commercial on You Tube yet. No worries, because I found another ad by Burger King that tops the bad cheesy commercial and wins this award hands down. Here is the ad:
This ad appeared in Spain in 2009. For those of you who don't read Spanish (like me) the above slogan reads "A SNACK THAT'S SACRED." The goddess on the sign is Lakshmi, a Hindu goddess.
Lakshmi is the goddess of wealth and prosperity. She is also a goddess of fertility and courage. People look to her to bring good luck and she can keep you from economic woes. Unless, of course, you use her to sell meat, which is forbidden.
God Checker says this about her:
She can pop into your feet, thigh or naughty bits, or your bosom, heart neck or face. All these will bring good fortune appropriate to the part involved.
We can hear you muttering 'that's only six', but she will also do your head in if that's where she enters — and that is bad fortune. So the odds are six to one.
So I guess Burger King got it in the head.
Now I might say that using a goddess from a religion that is not only opposed to meat, but look at cows as sacred beings, to sell your hamburger products is clever. I might would, if people no longer worshiped the Hindu gods. However, there are approximately 950 million Hindus in the world. It is an offensive comparison and down right stupid on Burger King's part. They truly deserve this award.
Just to be fair, Burger King did issue the following statement shortly after the ad was released: "Burger King Corp. values and respects all of its guests as well as the communities we serve. This in-store advertisement was running to support a limited-time only local promotion for three restaurants in Spain and was not intended to offend anyone. Out of respect for the Hindu community, the in-store advertisement has been removed from the restaurants."
I challenge anyone to find me a worse allusion than this.